AIDA
AIDA is a highly effective copywriting formula that focuses on the specific consumer, resulting in a more personal and individual approach to raise conversions. It’s used in commercials, email...
View ArticleTargeting
This strategy is much more effective than mass marketing, as it targets the consumers most likely to interact with the brand or product, based on a buyer persona. There are many key targets, these are...
View ArticleE-commerce
Online storefronts where you go shopping for items from a certain brand or store, are the most obvious example of e-commerce platforms. As are online marketplaces: many people visit sites like Amazon,...
View ArticleB2B
While commonly B2B trade means transactions over the internet, it has always been standard for companies to purchase goods and supplies, outsource, and insource from other companies. For a simple...
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Drip campaign
Tight budgets got you down? As marketers and sales reps, we often have to do more with less. But what if I told you there’s a way to boost revenue without increasing your budget? You can get more...
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Buyer persona
Buyer personas are built using demographics, prior purchases, behavior patterns, motivations, and other quantifying attributes. The goal is to be as detailed as possible, as thorough buyer personas...
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Prospect
A prospect is a potential client, someone who is in the market for your product and has the resources needed to buy it but has not purchased it yet. Once the prospect buys the product, which is always...
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Lead generation
You’ve probably heard about the “lead generation” term many times, but what is lead generation exactly, and what should you know before developing your lead generation strategy? Let’s find out...
View ArticleStatement of work
A statement of work (SoW) is a project document that lays out project requirements, terms, timelines, contractors, etc. It’s a detailed, high-level plan that helps set expectations for budgeting,...
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MRR
It’s typical of a subscription-based business to have a continual influx of new customers and drop off of the existing customers, which leads to ongoing fluctuations in your revenue. To control this...
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Mirroring
Mirroring is a method applied in sales and any other business negotiations. This method can work well in any business environment as well as in most personal social interactions. When mirroring, one...
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White whale
What is a whale in business? In business, a whale (or white whale) is a lead that has the potential to bring enormous sales revenue to a company. Whales are large, elusive, and very rare – and sales...
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Outbound sales
The success of your sales campaign hinges on finding the right sales strategy, a harmonious blend of outbound and inbound approaches. In this post, we’ll focus on the outbound sales process, walking...
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ROI
What is ROI? It’s probably one of the most important metrics for businesses, which helps identify effective channels to attract and convert customers and understand the profitability of an investment....
View ArticleFair market value
Fair market value, or FMV, is a price a willing, knowledgeable, unpressured buyer is willing to pay to a willing, knowledgeable, and unpressured seller. Fair market value is most often used in real...
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Sales funnel
A sales funnel is a series of steps a lead goes through before they reach the point of buying. It’s called a funnel because out of the many people who take the first step and enter the funnel, only a...
View ArticleHead buyer
A head buyer, or purchasing manager, is the senior-most buyer in a company. A junior buyer is someone who researches products, goods, and services the company may be interested in, and the head buyer,...
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Unicorn
What is a unicorn company? Unicorn is a word used in the venture funds industry to indicate a tech startup with a total market value of over $1 billion. The name was first used and popularized by...
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Forecasting
Forecasting relies on the gathered data – usually collected from both the past and the present, followed by the analysis of the market trends and the development of the description of the actions to...
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Lead nurturing
At every stage of the sales funnel, you should develop mutually beneficial relationships between the company and customers and provide them with all the answers they need to become one step closer to...
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