Decision-makers
Decision-makers are people within a company who have the power to make strategic decisions like acquisitions, expansion, or investment. Some of the types of decision-making may include tactical,...
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Cost per click (CPC)
Pay-per-click is often connected with top-level search engines (like Google Ads or Bing Ads). With search engines, marketers regularly bid on keywords or key phrases regularly searched by their target...
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Conversion rate
Conversion rate is the number of conversions or actions, divided by the total number of visitors. A conversion rate can be applied to other actions too, it is not exclusively tied to sales....
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Conversion rate optimization
Why you need to include CRO in your marketing strategy Conversion rate optimization demands time and effort. However, besides the obvious advantages of improved conversion rate, higher ROI, and...
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Onboarding
Onboarding is the process of acquainting new clients or users with your product to reduce churn rate, grow engagement, build long-term return customer relationships, and improve LTV. Through it, you...
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B2C
B2C (or B-to-C) stands for business-to-consumer and describes a commercial transaction between a company and an individual customer who is also the final consumer. This type of business relationship...
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Conversion
By definition, a conversion is a change. In this case, it’s a change from a purely interested website visitor to one who carries out a certain action. This type of transformation, which moves the...
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Buying intent
Buying intent, also known as buyer and purchasing intent, is the probability, the degree of willingness and inclination of consumers to buy a product or service within a certain period of time. To...
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Prospecting
Whether you’re an aspiring salesperson looking to sharpen your prospecting skills or an experienced veteran seeking fresh perspectives, this post will serve as a guiding light to empower you with...
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Triggers
Informational technologies use special commands that initiate different actions automatically. These event-driven procedures are called triggers. Triggers are used for different purposes and are in...
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Unique Selling Point / Proposition (USP)
What is a unique selling proposition? A unique selling point (USP), also known as a unique selling proposition, is a unique property of a product, service or branded item, which is associated with an...
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Warm call
A warm call is a sales strategy where a representative reaches out to a potential client with whom there has been prior interaction. Unlike a cold call, the prospect already has a certain level of...
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Minimum viable product (MVP)
Before we dive into the MVP product development, let’s define MVP first. A minimum viable product (MVP) is an early product version with limited features, which is targeted at collecting customer...
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Sales turnover
What is sales turnover? It is an accounting concept that determines how quickly a business conducts its operations. Most often, it is used to understand how much of its inventory a company sells...
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Inbound sales
Inbound sales is the process of identifying, connecting, and exploring leads, personalizing and improving their experience, and finally, leading them to make a purchasing decision. Inbound sales go...
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Click-through rate (CTR)
Online marketing is aimed at finding potential consumers with the help of digital channels. Users surf the Internet, socialize online, and focus their attention on the most interesting blogs,...
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Net Promoter Score (NPS)
Nowadays, customers quickly share their recommendations and reviews (especially the negative ones) on different social networks. As a result, even a single client’s bad experience can damage your new...
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Call to action (CTA)
On the web, you most certainly have seen many shiny buttons and requests to take some action. For example, when registering on websites like LinkedIn or Facebook, you might have encountered a call to...
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Cold email
Lead generation can be frustrating if you’re a small enterprise or a sales team just cutting your teeth in the market. You’re often up against limited resources and lack the budget for big-name...
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Sales cycle
Businesses that have a formal sales cycle process can have 18% more revenue growth than companies without one. It means that you might need clearly defined sales cycle stages and goals for your...
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