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Outreach marketing
Growing a young business is challenging, especially when it comes to lead generation on a tight budget. If you’ve tried everything and seen little progress, consider outreach marketing! It leverages...
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Customer loyalty
What’s so amazing about customer loyalty? Everything! In sales and marketing, it’s an essential concept for customer-oriented companies that pursue long-term relationships with end-users. In the best...
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Sales coaching
A sales rep has lots of goals: closing deals, hitting quotas, generating more revenue. However, not always do sales managers understand that meeting these goals doesn’t only depend on how skilled...
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Sales champion
No sales champion, no deal. That’s what sales gurus will tell you with 100% assurance, and that’s what you as a sales rep should strive to be. So what does sales champion mean? A sales champion is a...
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Salutation
Selecting a proper greeting is a tough task because casual daily salutations aren’t always suitable for formal business correspondence. The choice of a greeting always depends on the context and the...
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Email blacklist
Are your mailings not reaching customers? Maybe it’s because your IP address or domain is blacklisted! Every time you send a message, the recipient’s server checks your reputation. The essence of the...
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Chatbots
Do you want to grow your audience reach and build an effective sales funnel at the lowest cost? If you haven’t worked with chatbots yet, then it’s time to do it. This tool will help you boost the...
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Sales management
So now you have it — a great product with a lot of resources invested in promotion finally presented to the market. But how do you start making money on it? Sales are what technically brings your...
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Account-based selling
In the B2B market, it’s usually a group of people who decide on the purchase. On average, there are 5 to 7 decision-makers within a single organization. If you want to close the deal, you need to...
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Operational CRM
There is not a single person in the business environment who hasn’t got in touch with CRM systems — at least occasionally. Now, “big data” about customers’ behavior is a “lighthouse” in the...
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Business process automation
Many existing professions will most likely disappear in the next few decades. The reason is automation that companies steadily implement. This fastens operations and allows them to meet customers’...
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Customer database
One of the essential components of customer data management systems is an on-target customer database. Here is what you should know about a customer database to manage your client data successfully....
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Challenger sales model
If a company meets customer expectations, it thrives in sales and revenues. This is a fact. 58% of people are ready to pay a higher price for goods or services if they get an outstanding customer...
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Sales presentation
Did you know people process visuals nearly 60,000 times faster than text? Our eyes are a predominant perceptual system for information coming from the outside world to the brain. Nearly 90% of the...
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Customer management
According to PwC, around ⅔ of buyers say that a positive customer care experience largely determines their loyalty to the brand. Companies that establish tight connections with clients on average...
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Tire kicker
Since marketing and sales activities cost a pretty penny, businesses strive to get the most out of their lead gen campaigns. But the truth is half of all prospects a company targets turn out to be...
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After-sales service
Even a tiny increase in customer retention may result in a profit boost of up to 95%, and it’s not just because satisfied clients come back to make more purchases. 90% of them are willing to share...
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Business proposal
“How to make a business proposal?” — a question that, perhaps, any B2B startup has faced at least once. Successful selling consists of many components, with the quality product or service being just...
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Marketing attribution
Measuring the return on investment (ROI) from different marketing activities is tricky. Some outcomes can be assessed instantly, like the number of app downloads after a PPC campaign. Meanwhile, other...
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Email automation
The marketing automation software market grows at around 18% annually, with email being one of the most effective channels for marketing your business today. Why so? Around 4 billion people have at...
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