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Direct response marketing
Marketing expenses of big corporations are mind-boggling — you can compare these with the GDP of a small country or the cost of a space rocket. Imagine: in just one quarter, Disney can spend $245...
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Net asset value
If you struggle with data-driven decisions, you need to understand the basics of financial accounting and be aware of how to interpret financial KPIs. Depending on an organization’s property type,...
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DKIM
An email has become one of the most popular communication channels for both private and business purposes. In 2020, the number of emails sent and received each day amounted to 306.4 billion, and an...
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Account executive
If you’ve been thinking of a job that combines the skills of selling, negotiation, diplomacy, and psychology, the role that comes first is an account executive. This gray eminence, whose average...
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Social selling
To generate high-quality leads and dramatically increase sales, you need to use modern, effective communication channels. Otherwise, you are doomed to failure. One of the sales strategies you can...
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ABC sales
ABC is an abbreviation for Always Be Closing. It’s a motivational mantra used by salespeople to stimulate aggressive sales. It means constantly looking for new leads, contacting, and trying to close...
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Cross-selling
Cross-selling and upselling are equally effective marketing techniques to increase sales and customer loyalty. However, these two tactics are often confused. To avoid confusion right away, let’s...
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Upselling
Every sales stage has its hurdles. Attracting customers is half of the task that lies in front of the sales team. The other one is how to deal with converted leads and keep them satisfied? That’s...
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Sales ethics
Considering sales is a naturally competitive environment, and the sales team is constantly evaluated using numbers and metrics, this segment is more vulnerable to the unethical mode of sales practices...
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Brand positioning
We’re living in an over-communicated society where information is bombarding us from everywhere. Ads are so ingrained in our reality that they’ve become part of our culture and way of thinking. But...
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Behavioral segmentation
Selling a product to an entire customer base without prior segmentation is a bit like a bazooka duck hunt. It may be effective, but very expensive, both from the point of view of time and money. To...
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Digital transformation
Starting from 2020, more and more companies are embarking on digital transformation, but 94% are facing entrenched barriers to it. Why is it so hard to undergo a digital transformation if it’s...
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Customer lifecycle marketing
A deep understanding of your customers is crucial when building a community of loyal clients around your brand. And the prime goal of marketing is exactly to increase revenue by turning more one-time...
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G2B
Relationships of a business with government agencies have a significant impact on the success of any company (and the economy, in general). This is primarily determined by how professionally the work...
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Clienteling
Empty streets and closed shops. Life put on hold. This was the Covid reality we’ve been living through for the past few years. It’s so exciting to see how businesses are now coming back to everyday...
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Growth hacking
Growth hacking is one of those hyped-up buzzwords that are so popular you are not sure what they mean anymore! But don’t worry. In this post, I’ll remove this confusion, explain why growth hacking...
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Business growth
A business is somewhat similar to a living organism. Business growth is comparable to infancy, childhood, adulthood, and maturity, where each new stage is marked by accomplishments, gaining...
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Lead magnet
When it comes to lead generation, an essential step in converting leads is getting their contact information. People are often reluctant to share their contact details, but what if you offer them...
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Email marketing
If emailing is still not a part of your marketing strategy, you’d better take care of it. It’s one of the most efficient marketing tools for promoting products and services, and here’s why… Source:...
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Customer self-service
73% of people are reluctant to contact customer support services when it comes to difficulties. Some of them are natural problem solvers and love to discover the cause of the issue on their own....
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