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Sales promotion
If you’ve ever thought about how to attract more customers to your business in a short time frame and keep them coming back, you must have heard of sales promotions. Successful companies already know...
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MEDDIC sales
How long does it take you to qualify potential customers? Have you ever wondered how many more prospects you could get if you didn’t waste time on unqualified leads and tire kickers? The MEDDIC sales...
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Personal selling
One of the main functions of marketing is selling, so a marketer’s job is to get people to know about the product, ensure its value, and, as a result, induce them to purchase. Among the most powerful...
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Help desk
In today’s customer-centric culture, providing excellent customer service is crucial to keep ahead of the competition, regardless of your industry. Even if your company provides the best quality...
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Lead generation specialist
No matter what kind of product/service your business provides, a well-organized marketing and sales strategy is a driving force behind increased revenue and customer satisfaction. And lead generation...
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Organic marketing
There’s hardly anything better than attracting customers to your business organically. And even though we’ve got used to everything organic being expensive, that’s not the case in marketing. Organic...
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Predictive marketing
Using AI, data analytics, and machine learning to anticipate customer behavior and thus optimize sales and marketing campaigns? It doesn’t sound like something out of a sci-fi movie anymore. It’s a...
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Predictive analytics
Predictive analytics is a branch of advanced analytics, which predicts future outcomes by studying past events and results based on statistical analysis. Using data allows you to know in advance the...
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Sales operations manager
Once your business crosses the line of a small company and turns into a medium-sized one, all internal processes would require restructuring, including sales. Instead of unexpected deals with...
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Lead flipping
With sales shifting increasingly into the digital space, companies require a steady flow of leads to survive and grow. However, finding new leads and converting them into customers can be challenging,...
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Zero-party data
Thanks to the advent of social media, companies now have access to more consumer data than ever before. And this data can be precious to brands looking to personalize their marketing efforts. In the...
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SPIN selling
SPIN selling is a sales technique developed in the late 1980s, and it’s still one of the most effective ways to sell to customers today. It’s based on asking appropriate questions to understand the...
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Sales invoice
The invoicing process might be complicated and challenging without proper preparations. You can open blank invoice forms and check out the data you need to provide. Yet, before doing this, we...
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Discovery call
Congratulations! After days of research and sales outreach, you’ve finally managed to schedule a call with your lead. What’s next? Putting all the excitement aside, you realize the importance of this...
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CPQ
As a business owner, are you sure you always configure and price your products correctly? We all know that sometimes the traditional quoting process may cause pricing and order errors. This may lead...
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Virtual sales
In a world where 2.14 billion people are shopping online, virtual sales outreach can be effective for both closing deals and attracting new customers. The same applies to companies in B2B sales. In...
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Feedback management
Willing to make the most out of your clients’ input? Pay attention to proper feedback management! Efficient feedback management is one of the biggest contributors to the success of your business. No...
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Small business
When people think about small businesses, the first thing that comes to mind is the mom-and-pop store on the corner. But there’s so much more to small business than that! Small businesses are the...
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Return on sales (ROS)
How do you know your business is healthy? No need to call your fellow family practitioner! Look at your return on sales (ROS) ratio! Similarly to health indicators helping doctors evaluate their...
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Lead generation funnel
Families rely heavily on their breadwinners, while B2B businesses depend on a consistent supply of leads. Like households struggling to maintain a steady income to pay bills, mortgages, children’s...
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